About this document

Mondelez Sales and Distribution Overview by rakshit is a document available to read on EtoBox.

Mondelez has a three-tiered distribution structure (P1, P2, P3) to serve each retail shop thrice weekly. It selects distributors based on capital investment, experience, and infrastructure. Distributors receive a 14.5% margin and incentives including schemes, certificates, and tier-based loyalty programs. Mondelez motivates channel partners with different incentive structures for urban, rural, and rest of urban territories based on key performance indicators like sales targets and mandays. Distributors, DBS

Author

rakshit

Language

EN