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Can I read The Economy of Icons : How Business Manufactures Meaning on EtoBox?
The Economy of Icons : How Business Manufactures Meaning by Ernest Sternberg is a business book available to read on EtoBox.
What is The Economy of Icons : How Business Manufactures Meaning about?
Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning. It has become common wisdom that we live in a postindustrial information society in which data and calculation underlie wealth. But now that information is as rou
Who reads The Economy of Icons : How Business Manufactures Meaning?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Ernest Sternberg
- Publisher
- Praeger Publishers
- Published
- 1999
- Language
- EN
- ISBN
- 9781567509441
- Category
- business
- Subjects
- Marketing, Business, Anthropology
- Updated
- 2026-03-25
