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Understanding Silos in Agile Marketing by Thảo Nguyễn Phương is a document available to read on EtoBox.
What is Understanding Silos in Agile Marketing about?
The document defines 33 important vocabulary terms related to brands, marketing, and business. Some key terms include holistic marketing, which integrates marketing across business functions; silos, which are isolated departments within an organization; and stakeholders, who have an interest in a company. The terms cover concepts like market segmentation, branding, chambers of commerce, and startups.
- Author
- Thảo Nguyễn Phương
- Language
- EN