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Social Marketing: Principles and Strategies by Mihir Sawant is a document available to read on EtoBox.

What is Social Marketing: Principles and Strategies about?

This document provides an overview of social marketing. Some key points: - Social marketing was first coined in 1971 by Philip Kotler and Gerald Zaltman to describe using commercial marketing principles to promote social ideas and behaviors. - Social marketing aims to benefit society by influencing behaviors, unlike commercial marketing which aims to benefit the marketer. It is used for public health programs around contraceptives, immunizations, disease prevention, and more. - There are differences be

Author

Mihir Sawant

Language

EN