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What is Gap Analysis of Consumer Expectations at Esus about?

This 3 sentence summary provides the key details from the document: The document discusses a study analyzing the perception gap and expectations of consumers regarding service quality, price, and product quality of a food and beverage business called Esus, using a descriptive quantitative method with 97 respondents. The study found negative perception gaps for service quality (-0.30), price (-0.04), and product quality (-0.26), indicating expectations were higher than perceptions. Based on an importance pe

Author

Riki Effendi AlKhawarizmi

Language

EN