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BCG Matrix Analysis of ITC Ltd. by Siddhartha Suryagandha is a document available to read on EtoBox.

ITC Ltd has a diverse portfolio including cigarettes, hotels, paperboards, packaging, agriculture, and fast moving consumer goods. The BCG matrix shows cigarettes as the cash cow due to its large market share and profitability. Hotels, paperboards/packaging, and agriculture are stars with high growth potential. FMCG others are stars that ITC is gaining market share in. ITC Infotech may be considered a dog with low market share. ITC pursues a strategy of creating multiple growth drivers anchored in its core

Author

Siddhartha Suryagandha

Language

EN