About this document
Brands Adapting to COVID-19 Behavior Change by Soraya Elera is a document available to read on EtoBox.
1. The coronavirus pandemic has caused drastic changes in consumer behavior and made environments unstable and uncertain. 2. This document discusses how brands should respond to this new fluid context where automatic behaviors may no longer apply and decision-making is adaptive. 3. The document provides recommendations for brands, including maintaining presence, being a trusted source of information, helping people build new routines, and recognizing changing social norms.
- Author
- Soraya Elera
- Language
- EN