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<b>The Interactive Marketplace</b> <p>They're barely two years old, but the "old-fashioned" click-and-buy business-to-consumer (B2C) Web sites are already poised to become a thing of the past. The real innovation today-and the real profit-lies in the principle of interactivity and mass customization between B2C systems linked to integrated business-to-business (B2B) backbones. Call it "B2B2C." With the interactivity that integrated computers are now making commonplace, businesses can now empower customers to design and customize the products they buy as they shop. It is a phenomenon already embraced-and implemented to hugely profitable effect-by such titans as Nike and Ford Auto. And it is the vital key, now and in the future, to your own organization's e-business survival and success. Welcome to The Interactive Marketplace.</p> <p>Here is the first comprehensive and in-depth exploration and explanation of the most crucial and forward-looking innovation in e-business today: mass customization. Renowned e-commerce visionary Keith Brown guides readers into tomorrow's interactive marketplace, arming business professionals at organizations of all sizes with the resources and wherewith

Author

Brown, Keith (Keith T.)

Publisher

McGraw-Hill Professional

Published

2001

Language

EN

ISBN

9780071363433

Subjects

Marketing, Business, Management