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An Exploration and Analysis of the Internet Celebrity Marketing Mode under the Self-Media Platform by Feng, Min is a scholarly article available to read on EtoBox.

What is An Exploration and Analysis of the Internet Celebrity Marketing Mode under the Self-Media Platform about?

As an emerging marketing model, Internet celebrity marketing has been widely adopted in the fast-selling industry. Most companies that can digest such a marketing method well have benefited a lot. This phenomenon shows that Internet celebrity marketing deserves attention and innovation as a derivative of self-media development. However, there are still some problems to be solved in the development process of Internet celebrity marketing, such as gaining attention by using vicious focus events, participating in vicious competition, poor marketing promotion methods of some Internet celebrities, and limited audience of Internet celebrity marketing. In response to these problems, in the future development process, it is required to pay attention increase supervision on the self-media platform and improve relevant laws and regulations. Enterprises should correctly choose "their own celebrities" and increase emphasis on Internet celebrity marketing.

Author

Feng, Min

Publisher

IEEE

Published

2020

Language

EN