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TOWS Matrix for Strategic Alternatives by abdel hameed ibrahim is a document available to read on EtoBox.

What is TOWS Matrix for Strategic Alternatives about?

The TOWS Matrix is a strategic tool that matches external opportunities and threats with internal strengths and weaknesses to develop four strategic alternatives. It encourages brainstorming of various growth and retrenchment strategies for both corporate and business levels. This approach helps managers explore diverse strategic options.

Author

abdel hameed ibrahim

Language

EN