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The war for China's wallet : profiting from the New World Order by Rein, Shaun is a nonfiction available to read on EtoBox.

What is The war for China's wallet : profiting from the New World Order about?

With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike—they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China’s Wallet will help companies understand how to profit from China’s outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China’s wallet but those that do not will lose out on the world’s largest growth engine for the next two decade

Who reads The war for China's wallet : profiting from the New World Order?

Author

Rein, Shaun

Publisher

Walter de Gruyter GmbH & Co KG

Published

2017

Language

EN

ISBN

9781501507625

Category

nonfiction

Subjects

Economics, Political Science, Language Learning

Rating

4.2 / 5 (42 ratings)

Updated

2026-03-14