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Breaking away : How great leaders create innovation that drives sustainable growth - and why others fail by Jane Stevenson; Bilal Kaafarani is a reference work available to read on EtoBox.

What is Breaking away : How great leaders create innovation that drives sustainable growth - and why others fail about?

The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business Breaking Away is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen. Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable. Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed “snackaholic” drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the INC. 500 “fastest growing companies” index.

Who reads Breaking away : How great leaders create innovation that drives sustainable growth - and why others fail?

Author

Jane Stevenson; Bilal Kaafarani

Publisher

McGraw Hill

Published

2011

Language

EN

ISBN

9780071753944

Category

reference

Subjects

Management, Fiction, Reference

Rating

3.71 / 5 (14 ratings)

Updated

2026-03-14