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Can I read Persuasion and Power : the Art of Strategic Communication on EtoBox?
Persuasion and Power : the Art of Strategic Communication by James P. Farwell is a business book available to read on EtoBox.
What is Persuasion and Power : the Art of Strategic Communication about?
Introduction -- Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy -- Part II. Words, images and symbols, and deeds -- Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics -- Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon -- Part V. More effective strategic communication: change that would matter; conclusion.;Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion" stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operatio
Who reads Persuasion and Power : the Art of Strategic Communication?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- James P. Farwell
- Publisher
- Georgetown University Press
- Published
- 2012
- Language
- EN
- ISBN
- 9781589019423
- Category
- business
- Subjects
- Political Science, Social Science, Social Sciences
- Rating
- 4 / 5 (12 ratings)
- Updated
- 2026-03-14