Can I read Principles of marketing (The Prentice-Hall series in marketing) on EtoBox?

Principles of marketing (The Prentice-Hall series in marketing) by Philip Kotler; Gary Armstrong; George Franke is a book available to read on EtoBox.

What is Principles of marketing (The Prentice-Hall series in marketing) about?

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Author

Philip Kotler; Gary Armstrong; George Franke

Publisher

Englewood Cliffs, N.J.: Prentice Hall

Published

1989

Language

EN

ISBN

9780137061297

Subjects

Management, Business, Marketing