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Exploring the Pepsi Paradox in Beverages by Salman Malik is a document available to read on EtoBox.
What is Exploring the Pepsi Paradox in Beverages about?
The document summarizes research conducted on consumer preferences between Fanta and Miranda soft drinks. 25 university students participated in a blind taste test where they tried both drinks without labels and stated their preference. Before the test, 80% preferred Fanta due to its brand popularity, but after tasting, only 50% chose Fanta while 51% preferred Miranda
- Author
- Salman Malik
- Language
- EN