Can I read Marketing Strategies in University Libraries on EtoBox?
Marketing Strategies in University Libraries by Kathleen Tuscano is a document available to read on EtoBox.
What is Marketing Strategies in University Libraries about?
Chapter 2 discusses the evolution of marketing as a discipline, highlighting its origins in the 1960s and the contributions of Philip Kotler. It emphasizes the importance of strategic marketing in university libraries, including market analysis, segmentation, and competition evaluation. The chapter also stresses the need for a deep understanding of both internal and external factors that influence marketing strategies.
- Author
- Kathleen Tuscano
- Language
- EN