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What is Handicraft Quality and Price Impact on Purchases about?

This study aims to analyze the impact of handicraft product quality and price on purchase decisions in a case study on Atauro Island, Timor-Leste. This research was conducted in Beloi District, Atauro, with data collected through a questionnaire survey to 384 participants. Analysis using SmartPLS 4.0 shows that product quality and price significantly influence purchase decisions.

Author

International Journal of Innovative Science and Research Technology

Language

EN