About this document
Rural Marketing Strategy for Bingo Cigarettes by vivek_ckp is a document available to read on EtoBox.
This document discusses strategies to increase cigarette consumption in rural India by encouraging smokers of bidis to switch to cigarettes. It first provides background on the tobacco industry facing declining volumes and looks to rural India for growth. Bingos, a smaller cigarette, were introduced to attract bidi smokers but their appeal has declined over time. The document then outlines objectives to understand rural markets and barriers preventing bidi smokers from switching to bingos. Finally, it propo
- Author
- vivek_ckp
- Language
- EN