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This research explores the transition of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia from conventional operational models to digital ecosystems amidst the Industrial Revolution 4.0. It highlights the importance of integrating e-commerce, social media, and digital payment systems to enhance competitiveness and operational efficiency while addressing challenges such as the digital divide and technology literacy. The study concludes that digitalization is essential for MSMEs

Author

[email protected]

Language

EN