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Effective Market Research Strategies by Jayshree Potdar is a document available to read on EtoBox.
What is Effective Market Research Strategies about?
The document outlines various research strategies including project analysis of exhibitors and visitors, market research by geography, and microenvironmental analysis of internal company factors and external customer and competitor factors. It also describes analyzing strengths, weaknesses, opportunities, and threats, competitor analysis by determining information needs, collecting and evaluating data from sources, processing data for evaluation, and communicating to decision makers. The strategies aim to p
- Author
- Jayshree Potdar
- Language
- EN