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What is Chocolatier Ltd.: Chocomer Strategy Analysis about?

Chocolatier Ltd. was founded 10 years ago by Miguel Dizon and Raul Gomez. They have been successful selling premium chocolates but now face a new low-cost competitor. Gomez discovered two new lower-priced chocolate recipes called Chocodant and Chocomer that could help compete, but was concerned about cannibalizing their premium brand image and ensuring adequate supply. They have not yet decided whether to produce the new lines. The case study aims to analyze the situation, identify decision variables, find

Author

April Santiago

Language

EN