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What is Consumer Behaviour MNM2605 Overview about?

This tutorial letter provides important information about the Consumer Behaviour module (MNM2605) including: 1. An introduction to the module, its purpose of enabling students to gain insight and understanding of consumer behaviour principles, and expected outcomes. 2. Details of the lecturer, Mr. William Mmatli, including contact information. 3. An overview of the study plan and assessment details, which will involve assignments submitted on myUnisa and a final exam. 4. Guidelines regarding academic

Author

Relebohile Aubrey Moru

Language

EN