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What is Consumer Behavior at Pantaloons about?

This document is a summer training report submitted by Vivek Dahire for their MBA program. The report focuses on studying consumer behavior at Pantaloons stores. It analyzes factors influencing customer decisions and satisfaction levels. A survey was conducted with 100 respondents at a Pantaloons store to understand what drives customers and their opinions on various aspects of shopping there. The results found key factors like ambience, low prices, and convenience attract customers. Respondents also provid

Author

Shweta Shrivas

Language

EN