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Can I read Advertising : a Framework on EtoBox?
Advertising : a Framework by Lane, W. Ronald; Russell, J. Thomas; Russell, Thomas is a book available to read on EtoBox.
What is Advertising : a Framework about?
For courses in Advertising Principles, Introduction to Advertising, Communications, Journalism, and for use as a supplement to graduate courses in Advertising programs. This text examines the core components of contemporary advertising as they relate to marketing promotion and marketing communication. It shows how the development of brand strategy and brand equity is crucial to successful advertising.
- Author
- Lane, W. Ronald; Russell, J. Thomas; Russell, Thomas
- Publisher
- Upper Saddle River, N.J.: Prentice Hall
- Published
- 2001
- Language
- EN
- ISBN
- 9780130852205
- Subjects
- Business
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