About this document
Understanding Trends and Fads by Cecilia Abundo is a document available to read on EtoBox.
The document discusses trends vs fads and how to identify trends. It notes that trends evolve into long-term changes, rise in popularity slowly, and reflect deep human needs, while fads are short-lived, surge in popularity quickly, and are driven by emotional needs. It provides characteristics of trends like the number of participants, repetitive behaviors over long periods of time, and consequences. Trends can be micro, macro, mega, or gigatrends based on their reach and influence. Identifying emerging pat
- Author
- Cecilia Abundo
- Language
- EN