Can I read Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) on EtoBox?

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) by William O. Bearden, Richard G. Netemeyer is a nonfiction available to read on EtoBox.

What is Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) about?

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - **__Journal of Marketing Research__** This **Second Edition** of the highly successful **Handbook of Marketing Scales** is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.

Who reads Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)?

Author

William O. Bearden, Richard G. Netemeyer

Publisher

SAGE Publications, Incorporated

Published

1999

Language

EN

ISBN

9781412984379

Category

nonfiction

Subjects

Marketing, Management, Business

Updated

2026-03-24