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What is Event Tourism Strategy Development about?

This chapter discusses event tourism planning and strategic development. It outlines a strategic planning process that involves conducting a situational analysis, setting goals, developing an organizational structure, creating an event tourism strategy, implementing the strategy, and evaluating results. The chapter also discusses assessing the impacts of events and providing support through various services like funding, marketing, and business planning. The overall aim of event tourism planning is to lever

Author

Ankita T. Moore

Language

EN