Can I read MBA Course Syllabus: Banking & Marketing on EtoBox?

MBA Course Syllabus: Banking & Marketing by Neeharika. Gopisetti is a document available to read on EtoBox.

What is MBA Course Syllabus: Banking & Marketing about?

The document outlines the course syllabus for 5 units on Customer Relationship Management (CRM). It covers key topics like the need for CRM, the CRM process, tools and techniques used in CRM like data mining and data warehouses, implementing CRM systems, and managing customer relationships through different marketing channels. The syllabus aims to provide students with an understanding of CRM strategies and how to build effective customer loyalty and retention programs.

Author

Neeharika. Gopisetti

Language

EN