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About this Business, Management and Accounting article

Market-led strategic change: Making marketing happen in your organization: by Nigel Piercy. London: Thorsons, 1991. 416 pages, £20.00 by Robin Wensley is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Robin Wensley
Publisher
Elsevier Science; Elsevier ; Elsevier BV (ISSN 0167-8116)
Published
1992
Language
EN
Field
Business, Management and Accounting (Social Sciences)

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