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What is Lactalis Crisis: Business Intelligence Plan about?

The document outlines a case study on the Lactalis baby milk crisis in France, focusing on its impact on large retailers and the need for a return on experience (REX) analysis. Project managers are tasked with diagnosing the crisis, identifying risks, and proposing a business intelligence action plan for member-distributors. Deliverables include a comprehensive report due on 23/02/2024, detailing the crisis analysis, stakeholder mapping, strategic objectives, and communication plans.

Author

paulineduvieu76

Language

EN