Can I read Neuromarketing Insights and Techniques on EtoBox?

Neuromarketing Insights and Techniques by Sofía Bonet is a document available to read on EtoBox.

What is Neuromarketing Insights and Techniques about?

The document provides information about decision making and neuromarketing. It discusses the two systems of thinking - system 1 which is unconscious and based on emotions, and system 2 which is conscious and logical. It then covers topics like neuroscience, neuromarketing, consumer brain factors, traditional and neuromarketing research methods, neuromarketing devices and metrics, and the neuromarketing process.

Author

Sofía Bonet

Language

EN