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Customer Segmentation and Targeting for BRITA by krishna is a document available to read on EtoBox.

What is Customer Segmentation and Targeting for BRITA about?

The document segments customers based on lifestyle, perceptions, usage, and consumption behavior. It identifies five key segments: traditional tap users, weary tap users, affluent fridge followers, bottled water users, and assertive self-improvers. The assertive self-improvers segment is identified as the target as they have relatively low satisfaction, are health conscious, price insensitive, and have potential for growth. The placement strategy recommends advertising on TV and magazines that this segment

Author

krishna

Language

EN