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Servicescape, Digital Marketing Strategies and Guest Experiences On Themed Resorts in CALABARZON by xyrncrtz is a document available to read on EtoBox.

What is Servicescape, Digital Marketing Strategies and Guest Experiences On Themed Resorts in CALABARZON about?

The study investigates the servicescape quality, digital marketing strategies, and guest experiences at themed resorts in CALABARZON, based on responses from 389 guests. Results indicate high ratings for spatial layout, ambient conditions, and effective digital marketing strategies, with significant differences in guest experiences based on various demographic factors. Recommendations include enhancing digital communication and conducting seminars on interpersonal relationships for staff development.

Author

xyrncrtz

Language

EN