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About this Business, Management and Accounting article
Signaling Unobservable Product Quality through a Brand Ally by Rao, Akshay R.; Qu, Lu; Ruekert, Robert W. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Rao, Akshay R.; Qu, Lu; Ruekert, Robert W.
- Publisher
- American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
- Published
- 1999
- Field
- Business, Management and Accounting (Social Sciences)
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