Opening book details…
Can I read Business Analytics in Marketing Controlling: A Case Study for the Automotive Market on EtoBox?
Business Analytics in Marketing Controlling: A Case Study for the Automotive Market by Markus Ilg; Alexander Baumeister is a business book available to read on EtoBox.
What is Business Analytics in Marketing Controlling: A Case Study for the Automotive Market about?
Digital transformation has companies firmly in its grip. Digitalization has a multidimensional impact on the mangagement accounting function and is changing mangagement accounting processes, controlling methods and the role of the mangagement accountant. This edited work shows how the opportunities of digitalization can be used in a way that adds value to the mangagement accounting function. The authors describe individual dimensions of digitalization in mangagement accounting and convey the nec
Who reads Business Analytics in Marketing Controlling: A Case Study for the Automotive Market?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Markus Ilg; Alexander Baumeister
- Publisher
- Springer Fachmedien Wiesbaden GmbH Springer
- Published
- 2023
- Language
- EN
- ISBN
- 9783658415242
- Category
- business
- Subjects
- Business, Finance, Management
- Updated
- 2026-03-25