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What is Product Life Cycle: Key Stages & SWOT Analysis about?

The document discusses the product life cycle (PLC) model and its stages of introduction, growth, maturity, and decline. It notes that while the PLC model is theoretical, in practice products may fail early, have cyclical maturity phases, or not progress through each stage. The document also discusses strategies for each PLC stage such as promotion for introduction and cost cutting for decline. Finally, it notes limitations of the PLC model in that few products exactly follow the stages and it can be diffic

Author

arvindkabra828

Language

EN