About this document

Graphic Design: Art vs. Communication by Khemmiga Teerapong is a document available to read on EtoBox.

This article argues that graphic design has developed without much theoretical reflection, focusing primarily on visual style rather than communication effectiveness and social responsibility. The author asserts that graphic design should be understood as the activity that organizes visual communication in society, with the goals of effective communication, appropriate technology use, and positive social impact. The discussion of graphic design needs to move beyond an emphasis on aesthetics alone and consid

Author

Khemmiga Teerapong

Language

EN