Can I read Retail Management and Services Overview on EtoBox?
Retail Management and Services Overview by ramizrhrr6786 is a document available to read on EtoBox.
What is Retail Management and Services Overview about?
The document outlines the modules of an M1 Retailing Management and Services course. It includes 6 modules that cover various topics related to services marketing, retailing management, and customer relationship management. Some of the key topics discussed include the 7Ps of services marketing, the GAP model of service quality, retail strategy, store operations, and integrated marketing communications. Students will complete projects applying concepts like creating a service blueprint or comparing retailers
- Author
- ramizrhrr6786
- Language
- EN