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THE PROCESS OF PERSUASION. PRINCIPLES AND READINGS. BY WAYNE N. THOMPSON. NEW YORK (ETC.), LONDON: HARPER AND ROW 1975. XVII,488 S by Wayne N. Thompson is a book available to read on EtoBox.
What is THE PROCESS OF PERSUASION. PRINCIPLES AND READINGS. BY WAYNE N. THOMPSON. NEW YORK (ETC.), LONDON: HARPER AND ROW 1975. XVII,488 S about?
Includes bibliographies and index Persuasion as a communicative process -- Listener or receiver -- Speaker or sender -- Message -- Medium -- Enthymeme : the utilization of attitudes, opinions, values, and beliefs -- Motivation : persuasion through needs, motives, and habitual tendencies -- Consistency : persuasion through the desire for consonance -- Determinants of reception : attention and selective perception -- Determinants of interpretation : external and internal influences -- Special processes and strategies -- Ethics of persuasion
- Author
- Wayne N. Thompson
- Publisher
- New York: Harper & Row
- Published
- 1975
- Language
- EN
- ISBN
- 9780060466114
- Subjects
- Sociology, Psychology, Social_sciences
- Updated
- 2026-03-24
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