Skip to content

Opening book details…

Can I read THE PROCESS OF PERSUASION. PRINCIPLES AND READINGS. BY WAYNE N. THOMPSON. NEW YORK (ETC.), LONDON: HARPER AND ROW 1975. XVII,488 S on EtoBox?

THE PROCESS OF PERSUASION. PRINCIPLES AND READINGS. BY WAYNE N. THOMPSON. NEW YORK (ETC.), LONDON: HARPER AND ROW 1975. XVII,488 S by Wayne N. Thompson is a book available to read on EtoBox.

What is THE PROCESS OF PERSUASION. PRINCIPLES AND READINGS. BY WAYNE N. THOMPSON. NEW YORK (ETC.), LONDON: HARPER AND ROW 1975. XVII,488 S about?

Includes bibliographies and index Persuasion as a communicative process -- Listener or receiver -- Speaker or sender -- Message -- Medium -- Enthymeme : the utilization of attitudes, opinions, values, and beliefs -- Motivation : persuasion through needs, motives, and habitual tendencies -- Consistency : persuasion through the desire for consonance -- Determinants of reception : attention and selective perception -- Determinants of interpretation : external and internal influences -- Special processes and strategies -- Ethics of persuasion

Author
Wayne N. Thompson
Publisher
New York: Harper & Row
Published
1975
Language
EN
ISBN
9780060466114
Subjects
Sociology, Psychology, Social_sciences
Updated
2026-03-24

More by Wayne N. Thompson

Browse all works by Wayne N. Thompson

Similar books