About this document
Enhancing Relationship Marketing in Foodservice by Jorge Luis Trivilin Filho is a document available to read on EtoBox.
The document proposes a new 31-item instrument to measure relationship marketing in the food service industry. It identifies the key dimensions of relationship marketing as perceived by customers which are communication, trust, empathy and commitment. An analysis found these dimensions positively correlate with customer loyalty, with trust being the most important dimension.
- Author
- Jorge Luis Trivilin Filho
- Language
- EN