Can I read Understanding Advertising Models on EtoBox?
Understanding Advertising Models by Alexandru Manea is a document available to read on EtoBox.
What is Understanding Advertising Models about?
The document summarizes literature on advertising and communication models. It discusses several hierarchical models that attempt to explain how advertising impacts consumers, including the AIDA model from the 1920s, the hierarchy of effects model, and McGuire
- Author
- Alexandru Manea
- Language
- EN