About this document
Understanding Rural Marketing Strategies by varsha raichal is a document available to read on EtoBox.
Rural marketing is defined as developing, pricing, promoting, and distributing goods and services specifically for rural customers to meet their needs and wants while achieving organizational goals. It involves planning and implementing marketing functions for rural areas. Rural marketing has evolved over four phases from independence to the current 21st century period, going through changes brought by the green revolution, pre-liberalization, and post-liberalization eras.
- Author
- varsha raichal
- Language
- EN