About this document
Understanding Rural Consumer Behavior by Preet Kaur Girn is a document available to read on EtoBox.
The document discusses rural consumers in India, where 72% of the population lives in rural areas. It summarizes that rural consumers have low and seasonal incomes, are spread throughout the countryside, and tend to be wary of new products. The document also outlines some key factors that influence rural consumer behavior, including their environment, geography, occupation, place of purchase, and cultural preferences around product attributes and decision making. It provides an overview of the typical rural
- Author
- Preet Kaur Girn
- Language
- EN