Can I read Consumer Reactions to Femvertising Insights on EtoBox?

Consumer Reactions to Femvertising Insights by Spardha Singhal is a document available to read on EtoBox.

What is Consumer Reactions to Femvertising Insights about?

This study investigates consumer reactions to femvertising, which combines female empowerment messages with advertising. Findings reveal that while femvertising can strengthen emotional connections between women and brands, negative reactions arise when brands fail to authentically represent feminist values, leading to accusations of hypocrisy. The research emphasizes the importance of brand-cause fit and authenticity in femvertising to avoid reinforcing sexist stereotypes and to foster positive consumer en

Author

Spardha Singhal

Language

EN