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About this Business, Management and Accounting article
Toward a Theory of the Macro Systemic Effects of the Marketing Function by Reidenbach, R. E.; Oliva, T. A. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Reidenbach, R. E.; Oliva, T. A.
- Publisher
- SAGE Publications (ISSN 0276-1467)
- Published
- 1983
- Field
- Business, Management and Accounting (Social Sciences)