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This thesis explores the application of the Theory of Planned Behaviour (TPB) to understand the decision-making processes of international students when choosing universities abroad. It identifies key cognitive factors influencing these choices, such as attitudes, subjective norms, and perceived behavioral control, while also highlighting cultural differences in decision-making. The research utilizes a two-stage methodology involving qualitative and quantitative analyses to provide insights into the complex

Author

van.huytrinh

Language

EN