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Impact of Product Innovation on Marketing Performance by budi sugiarto is a document available to read on EtoBox.

This document summarizes a study on the influence of product innovation and entrepreneurship on marketing strategy and marketing performance. The study examines teak wood craft entrepreneurs in Blora, Central Java. It finds that product innovation has a positive and significant impact on marketing performance and marketing strategy. Entrepreneurship also has a positive and significant impact on marketing strategy and marketing performance. However, the study finds that marketing strategy does not have a sig

Author

budi sugiarto

Language

EN