Can I read Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE on EtoBox?

Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE by Chris Anderson, Chris Anderson is a business book available to read on EtoBox.

What is Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE about?

<strong>The <em>New York Times</em></strong> bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. <p>Winner of the <strong>Gerald Loeb Award for Best Business Book of the Year</strong></p> <p>In the most important business book since <em>The Tipping Point</em>, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.</p> <p>"It belongs on the shelf between <em>The Tipping Point</em> and <em>Freakonomics</em>."<br> --Reed Hastings, CEO, Netflix</p> <p>"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."</p> <p>--Eric Schmidt, CEO, Google</p> <p>"Anyone who cares about media . . . must read this book."</p> <p>--Rob Glaser, CEO, RealNetworks</p>

Who reads Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE?

Author

Chris Anderson, Chris Anderson

Publisher

Hachette Book Group USA

Published

2008

Language

EN

ISBN

9781401309664

Category

business

Subjects

Management, Biography, Fiction

Rating

3.82 / 5 (15,811 ratings)

Updated

2026-03-14