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What is Saints and Sinners: Competing Identities in Public Relations Ethics about?

Public relations ethics is confused and often superficial in its approach, relying heavily on traditional theory, with only occasional reference to more recent developments in professional ethics, particularly feminist and global ethical perspectives. This paper argues that the central ethical tension facing public relations as a field lies in its divided ethical identity, in particular between the idealized codes of conduct influenced by the US-based excellence project, which conjure images of wise coun

Author

Edith Flores Lilayu

Language

EN