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Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies) by Chipo Mukonza (editor), Robert E. Hinson (editor), Ogechi Adeola (editor), Isaiah Adisa (editor), Emmanuel Mogaji (editor), Ayça Can Kirgiz (editor) is a nonfiction available to read on EtoBox.
What is Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies) about?
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for t
Who reads Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Chipo Mukonza (editor), Robert E. Hinson (editor), Ogechi Adeola (editor), Isaiah Adisa (editor), Emmanuel Mogaji (editor), Ayça Can Kirgiz (editor)
- Publisher
- Palgrave Macmillan, an imprint of Springer Nature Switzerland AG
- Published
- 2021
- Language
- EN
- ISBN
- 9783030740641
- Category
- nonfiction
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-24
Other editions & translations
More by Chipo Mukonza (editor), Robert E. Hinson (editor), Ogechi Adeola (editor), Isaiah Adisa (editor), Emmanuel Mogaji (editor), Ayça Can Kirgiz (editor)
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